Web Analytics MCQ Questions - Digital Marketing
This section focuses on "Web Analytics" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. In order to identify the users, web analytics tools need to report on?
A. user sessions
B. Unique users
C. Page Views
D. All of the above
View Answer
Ans : A
Explanation: In order to identify the users, web analytics tools need to report on user sessions (also referred to as visits).
2. Which of the following method used to identify user sessions?
A. IP address
B. authenticated user
C. user agent
D. All of the above
View Answer
Ans : D
Explanation: There are different techniques to identify users such as IP addresses, user agent and IP address combination, cookies, and authenticated user.
3. The most common user identification technique is via?
A. Sessions
B. Cookies
C. Segmentation
D. page views
View Answer
Ans : B
Explanation: Nowadays, the most common user identification technique is via cookies which are small packets of data that are usually deposited on the users computer hard disk when the person visits a website.
4. The focus of web analytics is to understand the?
A. users of a site
B. User behavior
C. User activities
D. All of the above
View Answer
Ans : D
Explanation: The focus of web analytics is to understand the users of a site, their behavior, and activities.
5. The immediate purpose of analyzing digital analytics data is to:
A. Make better decisions about your business
B. Generate more revenue from your website
C. Define the ideal customers for your business
D. Drive more traffic to your website
View Answer
Ans : A
Explanation: Although all answers are good, (a) is the best option because it encompasses all others.
6. Which of the following statements is incorrect?
A. You should leverage the 5W (+1H) technique to plan and design a dashboard.
B.
Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.
C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards.
D. Designing an effective dashboard (or report) is similar to developing a website.
View Answer
Ans : C
Explanation: You should never provide usability-related (heuristics) recommendations without actual data in your dashboards.
7. What are the three areas of expertise of a Center of Excellence?
A. Instrumentation / Analysis / Recommendations
B. Business Outcomes and Actions / Enabling Capabilities / Analysis
C. Instrumentation / Enabling Capabilities / Analysis
D. None of the above
View Answer
Ans : B
Explanation: The three areas of expertise of a Center of Excellence are Business Outcomes and Actions/ Enabling Capabilities/ Analysis.
8. You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable?
A. Ask "Are you using a mobile phone to access our site?" Yes/No
B. Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet
C. Look at the report Audience/Mobile/Overview
D. This cannot be known because people use multiple devices to browse the Web
View Answer
Ans : C
Explanation: You could ask the questions in a survey, but the answer is readily available in the Google Analytics reports (and all other web analytics platforms)
9. Publishing ads through Facebook would fall under which media type?
A. Owned media, because of your Facebook Page
B. Social media channel
C. Paid media
D. Depends on the campaign parameters you add to your landing page link
View Answer
Ans : C
Explanation: Don't confuse owned and paid media. Leveraging Twitter, Facebook, and LinkedIn ad networks falls under the paid category, while posting on your own Facebook page would be owned media. Interacting on someone else's Facebook page or account would fall under the earned media category.
10. Google Analytics can only recognize returning users on websites, not on mobile apps.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
View Answer
Ans : B
Explanation: The statement is false
Discussion