Web Analytics MCQ Questions - Digital Marketing

This section focuses on "Web Analytics" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. In order to identify the users, web analytics tools need to report on?

A. user sessions
B. Unique users
C. Page Views
D. All of the above

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2. Which of the following method used to identify user sessions?

A. IP address
B. authenticated user
C. user agent
D. All of the above

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3. The most common user identification technique is via?

A. Sessions
B. Cookies
C. Segmentation
D. page views

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4. The focus of web analytics is to understand the?

A. users of a site
B. User behavior
C. User activities
D. All of the above

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5. The immediate purpose of analyzing digital analytics data is to:

A. Make better decisions about your business
B. Generate more revenue from your website
C. Define the ideal customers for your business
D. Drive more traffic to your website

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6. Which of the following statements is incorrect?

A. You should leverage the 5W (+1H) technique to plan and design a dashboard.
B. Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.
C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards.
D. Designing an effective dashboard (or report) is similar to developing a website.

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7. What are the three areas of expertise of a Center of Excellence?

A. Instrumentation / Analysis / Recommendations
B. Business Outcomes and Actions / Enabling Capabilities / Analysis
C. Instrumentation / Enabling Capabilities / Analysis
D. None of the above

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8. You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable?

A. Ask "Are you using a mobile phone to access our site?" Yes/No
B. Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet
C. Look at the report Audience/Mobile/Overview
D. This cannot be known because people use multiple devices to browse the Web

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9. Publishing ads through Facebook would fall under which media type?

A. Owned media, because of your Facebook Page
B. Social media channel
C. Paid media
D. Depends on the campaign parameters you add to your landing page link

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10. Google Analytics can only recognize returning users on websites, not on mobile apps.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

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