Mobile Marketing MCQ Questions - Digital Marketing
This section focuses on "Mobile Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. Which of the following is the form of mobile marketing?
A. text
B. voice call
C. graphic
D. All of the above
View Answer
Ans : D
Explanation: Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.
2. Which of the following is most common delivery channel for mobile marketing?
A. text
B. voice call
C. graphic
D. Search engine marketing
View Answer
Ans : A
Explanation: SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing.
3. what is the full form of LBS in mobile marketing?
A. Lead-based Service
B. List-based Service
C. Location-based Service
D. None of the above
View Answer
Ans : C
Explanation: LBS Stand for Location-based Service.
4. what is the key aspects of sending effective push notifications?
A. Send highly personalized messages
B. Send with high frequency
C. Both A and B
D. None of the above
View Answer
Ans : A
Explanation: Send highly personalized messages is the key aspects of sending effective push notifications.
5. what are 2 data-backed push messaging best practices?
A. Do not use promotional language
B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
D. None of the above
View Answer
Ans : B
Explanation: Send push notification during week are 2 data-backed push messaging best practices.
6. Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)?
A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above
View Answer
Ans : A
Explanation: Hyperlocal based on very small, specific geographical locations (like neighborhoods or even specific streets).
7. What is true about 2D barcodes?
A. barcodes cannot scan vertically
B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated information.
D. Both B and C
View Answer
Ans : C
Explanation: A mobile user can scan barcodes in the environment to access associated information is true statement.
8. How many % of mobile web users abandon pages if they don't load within 10 seconds?
A. 0.6
B. 0.65
C. 0.7
D. 0.75
View Answer
Ans : B
Explanation: 65% of mobile web users abandon pages if they don't load within 10 seconds.
9. How many % of adults primarily use their smartphones to access content/information?
A. 0.85
B. 0.9
C. 0.95
D. 0.97
View Answer
Ans : C
Explanation: 95% of adults primarily use their smartphones to access content/information.
10. How many maximum character are allowed in sms marketing?
A. 150 character
B. 160 character
C. 170 character
D. 180 character
View Answer
Ans : B
Explanation: Keep the text under 160 characters.
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