Mobile Marketing MCQ Questions - Digital Marketing

This section focuses on "Mobile Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. Which of the following is the form of mobile marketing?

A. text
B. voice call
C. graphic
D. All of the above

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2. Which of the following is most common delivery channel for mobile marketing?

A. text
B. voice call
C. graphic
D. Search engine marketing

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3. what is the full form of LBS in mobile marketing?

A. Lead-based Service
B. List-based Service
C. Location-based Service
D. None of the above

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4. what is the key aspects of sending effective push notifications?

A. Send highly personalized messages
B. Send with high frequency
C. Both A and B
D. None of the above

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5. what are 2 data-backed push messaging best practices?

A. Do not use promotional language
B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
D. None of the above

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6. Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)?

A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above

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7. What is true about 2D barcodes?

A. barcodes cannot scan vertically
B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated information.
D. Both B and C

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8. How many % of mobile web users abandon pages if they don't load within 10 seconds?

A. 0.6
B. 0.65
C. 0.7
D. 0.75

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9. How many % of adults primarily use their smartphones to access content/information?

A. 0.85
B. 0.9
C. 0.95
D. 0.97

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10. How many maximum character are allowed in sms marketing?

A. 150 character
B. 160 character
C. 170 character
D. 180 character

View Answer





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