Mobile Marketing MCQ Questions - Digital Marketing
This section focuses on "Mobile Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. Which of the following is the form of mobile marketing?
A. text
B. voice call
C. graphic
D. All of the above
View Answer
Ans : D
Explanation: Mobile marketing is similar to advertising delivered over other electronic channels such as text, graphic and voice messages.
2. Which of the following is most common delivery channel for mobile marketing?
A. text
B. voice call
C. graphic
D. Search engine marketing
View Answer
Ans : A
Explanation: SMS messaging (text messaging) is currently the most common delivery channel for mobile marketing.
3. what is the full form of LBS in mobile marketing?
A. Lead-based Service
B. List-based Service
C. Location-based Service
D. None of the above
View Answer
Ans : C
Explanation: LBS Stand for Location-based Service.
4. what is the key aspects of sending effective push notifications?
A. Send highly personalized messages
B. Send with high frequency
C. Both A and B
D. None of the above
View Answer
Ans : A
Explanation: Send highly personalized messages is the key aspects of sending effective push notifications.
5. what are 2 data-backed push messaging best practices?
A. Do not use promotional language
B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
D. None of the above
View Answer
Ans : B
Explanation: Send push notification during week are 2 data-backed push messaging best practices.
6. Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)?
A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above
View Answer
Ans : A
Explanation: Hyperlocal based on very small, specific geographical locations (like neighborhoods or even specific streets).
7. What is true about 2D barcodes?
A. barcodes cannot scan vertically
B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated information.
D. Both B and C
View Answer
Ans : C
Explanation: A mobile user can scan barcodes in the environment to access associated information is true statement.
8. How many % of mobile web users abandon pages if they don't load within 10 seconds?
A. 0.6
B. 0.65
C. 0.7
D. 0.75
View Answer
Ans : B
Explanation: 65% of mobile web users abandon pages if they don't load within 10 seconds.
9. How many % of adults primarily use their smartphones to access content/information?
A. 0.85
B. 0.9
C. 0.95
D. 0.97
View Answer
Ans : C
Explanation: 95% of adults primarily use their smartphones to access content/information.
10. How many maximum character are allowed in sms marketing?
A. 150 character
B. 160 character
C. 170 character
D. 180 character
View Answer
Ans : B
Explanation: Keep the text under 160 characters.
11. What is Impression Share?
A. The percentage of times your ad was displayed divided by all possible impressions for that search term.
B. The percentage of times your ad was displayed when it was eligible to be displayed.
C. The percentage of times your ad was displayed higher than your primary competitor.
D. The percentage of impressions you lost due to a low ad rank.
View Answer
Ans : C
Explanation: Impression share : The percentage of times your ad was displayed higher than your primary competitor.
12. Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see?
A. People spend more time with apps if they own a large screen mobile device
B. Overall time in app has increased over the last year
C. Smartphone users spend more time with apps than tablet users
D. Users who find your app organically and users who come from ads perform the same once in-app
View Answer
Ans : C
Explanation: Smartphone users spend more time with apps than tablet users.
13. In the Freemium model typically what percentage of users pay?
A. Almost all users - over 90%
B. Most Users - over 60%
C. Few Users - less than 20%
D. Users do not pay
View Answer
Ans : C
Explanation: In the Freemium model typically Few Users - less than 20% percentage of users pay.
14. Which of the following is NOT a type of mobile ad extension?
A. App extension
B. Call extension
C. Sitelink extension
D. Download extension
View Answer
Ans : D
Explanation: Download extension is NOT a type of mobile ad extension.
15. More free users leads to ?
A. At More Ad Revenue
B. Less Ad Revenue
C. No change in Ad Revenue
D. None of the above
View Answer
Ans : A
Explanation: More free users leads to At More Ad Revenue .
16. Smart link to your app should auto-redirect based on which of the following parameters?
A. Device type & OS
B. Screen size
C. OEM Brand
D. All of the above
View Answer
Ans : A
Explanation: Smart link to your app should auto-redirect based on Device type & OS parameters.
17. What type of devices may not have Google play installed?
A. Amazon Fire tablets
B. Very low cost devices
C. Devices sold in China
D. All of the above
View Answer
Ans : D
Explanation: All of the above devices may not have Google play installed.
18. What metric should be used by an app developer to measure the maximization of Ad Revenue on his app?
A. eCOM
B. eCPA
C. eCPI
D. None of the above
View Answer
Ans : B
Explanation: eCPA metric should be used by an app developer to measure the maximization of Ad Revenue on his app.
19. What are Native Ads?
A. Ads that do not mention that they are ads
B. Ads that are built with Java
C. Ads that look & feel like the app
D. All of the above
View Answer
Ans : C
Explanation: Native Ads : Ads that look & feel like the app.
20. Which of the following can help monetize a free app?
A. Ad Revenue
B. In-App Purchase
C. Both A and B
D. None of the above
View Answer
Ans : C
Explanation: Ad Revenue and In-App Purchase can help monetize a free app.
21. At stage of user browsing app store page of your app what is the objective?
A. Maximize usage
B. Maximize conversion
C. Maximize interest
D. All of the above
View Answer
Ans : B
Explanation: At stage of user browsing app store page of your app Maximize conversion is the objective.
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