Pay Per Click MCQ Questions - Digital Marketing
This section focuses on "Pay Per Click" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. What is full form of PPC pages?
A. Per Pay Click
B. Pay Per Click
C. Prize per click
D. Both A and B
View Answer
Ans : B
Explanation: Pay Per Click, commonly known as PPC, refers to a model of internet marketing.
2. The formula of Pay-per-click is?
A. Advertising cost ($) + Ads clicked (#)
B. Ads clicked (#) / Advertising cost ($)
C. Advertising cost ($) / Ads clicked (#)
D. Ads clicked (#) * Advertising cost ($)
View Answer
Ans : C
Explanation: Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)
3. What are the following factors behind Successful PPC Advertising?
A. Keyword Relevance
B. Landing Page Quality
C. Quality Score
D. All of the above
View Answer
Ans : D
Explanation: All of the above options are the factors behind Successful PPC Advertising.
4. PPC advertising offers a unique opportunity to __________.
A. Generate Leads at High Costs
B. Grow Your Customer Base
C. Generate Leads at Low Costs
D. Both B and C
View Answer
Ans : D
Explanation: PPC advertising offers a unique opportunity to Grow Your Customer Base and Generate Leads at Low Costs.
5. The most effective AdWords ad headlines ______.
A. include the company name or website domain name
B. do not contain the most important keywords
C. directly relate to the keywords being searched
D. are written in all capital letters
View Answer
Ans : C
Explanation: The most effective AdWords ad headlines directly relate to the keywords being searched.
6. To indicate a keyword as an exact match, which of the following should be used?
A. Quotations
B. Brackets
C. Parenthesis
D. Semicolon
View Answer
Ans : B
Explanation: To indicate a keyword as an exact match, Brackets should be used.
7. Single-word or general keywords are ______
A. too broad and can lead to clicks from people who don't know what you're offering
B. excellent for your return on investment
C. useful in generating highly targeted traffic for your site
D. good for preventing irrelevant traffic
View Answer
Ans : A
Explanation: Single-word or general keywords are too broad and can lead to clicks from people who don't know what you're offering.
8. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
A. 1,1
B. 10,25
C. 25100
D. No Limit, No Limit
View Answer
Ans : C
Explanation: An AdWords Standard Edition account can house up to 25 campaigns and 100 ad groups per campaign.
9. What formula does Google use to determine the actual CPC when an advertisers ad is clicked on?
A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks
View Answer
Ans : B
Explanation: QS * Max CPC (bid) formula Google use to determine the actual CPC when an advertisers ad is clicked on.
10. Google determines an ad`s rank based on:
A. your website`s performance in Google`s natural search results.
B. your CPC bid
C. your keyword`s quality score on Google and its CPC.
D. the length of time you have been an AdWords advertiser.
View Answer
Ans : C
Explanation: Google determines an ad`s rank based on : your keyword`s quality score on Google and its CPC.
11. What are the steps in the buying funnel?
A. Interest, consideration, buy, retention
B. Awareness, shopping, learning, buying
C. Awareness and interest, consideration, buy, retention
D. Awareness, learn, buying, shopping
View Answer
Ans : C
Explanation: The first step in the buying funnel focuses on potential customers first learning about a product (awareness) and wanting to learn more (interest). The next step focuses on them considering what product/service to buy (consideration), following which they purchase. The last step focuses on customer retention/lifetime customer value.
12. What is the difference between semantic and syntactic match types?
A. Semantic match type focuses on the actual words; and syntactic match type focuses on the meaning of the words.
B. Syntactic match type focuses on the actual words; and semantic focuses on the meaning of the words.
C. Syntactic match type is an old match type that you can no longer create.
D. Each match type can show up for words in any order as long as all your keywords are in the search term
View Answer
Ans : B
Explanation: Semantic match types focuses on the meaning of the search term to match with your keywords and syntactic focuses on the words themselves regardless of the meaning.
13. If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms?
A. Your analytics account
B. Your search console account
C. Your merchant center account
D. Your local business account
View Answer
Ans : A
Explanation: Your analytics account should have a breakdown of your top search queries, especially if you've also added Google Search Console to your analytics account. This is good research to utilize to see how people are finding you and your previous conversion rates on these types of words.
14. What is the advantage of using multi-ad group testing?
A. Can find insights across multiple ad groups
B. Can find the best ad for each keyword
C. Can find the best ad for a single targeting type
D. Can test high traffic ad groups
View Answer
Ans : A
Explanation: Multi-ad group testing aggregates data across ad groups and lets you find the best headlines or descriptions and insights across the ad groups in a test.
15. Which ad extension allows you to send traffic to different pages on your website?
A. Structured snippet
B. Call
C. Sitelink
D. Callout
View Answer
Ans : C
Explanation: Sitelink allows you to create a short line of text that links to a specific page on your website about that text.
16. What is an affinity audience?
A. Users who are similar to your remarketing list
B. Users who are in-market to buy a product
C. Users who show a long term interest in a topic
D. Users who are similar to your customer match list
View Answer
Ans : C
Explanation: Affinity audiences are comprised of users who have shown a long term interest in a topic, such as shutterbugs who are interested in cameras and taking pictures. These users may or may not be currently in the market for a new product.
17. Where do you create a remarketing list?
A. In Google Ads
B. In Google Analytics
C. In Google Remarketing Console
D. In Google Ads or Google Analytics
View Answer
Ans : D
Explanation: You can create a remarketing list in Google Ads or Google Analytics. If you create remarketing lists in Google Analytics, you must connect Google analytics to Google Ads to use your list in your Google Ads targeting.
18. What is an advantage of using bid rules?
A. Full automation of your bidding
B. Automation of your manual bid process
C. Automatic application of phone call data to your bidding
D. Receive bid assistance based upon the likelihood of a conversion
View Answer
Ans : B
Explanation: When you use bid rules, you can change bids based upon various conditions such as your keyword is below your target CPA or above your target ROAS. This lets you automate your manual bids with conditional rules.
19. When you need to create thousands of ad groups, what is the best tool to use?
A. Bulk interface creator
B. Report editor
C. Keyword Planner
D. Google Ads Editor
View Answer
Ans : D
Explanation: The Google Ads Editor allows you to import bulk data from a spreadsheet into the editor and then post it to your account. This is the easiest way to create many ad groups at once.
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