Conversion Rate Optimization MCQ Questions - Digital Marketing

This section focuses on "Conversion Rate Optimization" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. What is the full form of CRO?

A. Cost Rate Optimization
B. Conversion Rate Optimization
C. Click Rate Optimization
D. None of the above

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2. What is true about CRO?

A. CRO is the process of optimizing the site to increase the likelihood that visitors
B. Conversion Rate is a key metric in e-commerce
C. The higher the conversion rate, the better.
D. All of the above

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3. What is formula of CRO?

A. Leads Generated / Website Traffic x 100
B. Leads Generated * Website Traffic / 100
C. Leads Generated + Website Traffic x 100
D. Leads Generated + Website Traffic / 100

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4. Which of the following true statement about CRO?

A. Decreased ROI
B. Improve user base
C. Increased acquisition cost
D. All of the above

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5. Which of the following is most common areas where companies evaluate CRO?

A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above

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6. What is the most used testing method for improving conversions?

A. A/B testing
B. Multivariate
C. Multi-armed bandit
D. None of the above

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7. When does conversion rate optimization give diminishing returns?

A. Once your conversion rate is 30%
B. In 5 years
C. Once you don't see a dramatic increase in results
D. Never

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8. For every $92 spent acquiring customers, How much money is spent converting them?

A. 1
B. 2
C. 15
D. 55

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9. What does HiPPO stand for?

A. Highest Pay Per Optimization
B. Highest Investment Per Platform
C. Higher Increased Payout Per Optimization
D. Highest Paid Person's Opinion

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10. In 2011 alone, Google ran roughly ______ A/B tests.

A. 5000
B. 6000
C. 7000
D. 8000

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