Conversion Rate Optimization MCQ Questions - Digital Marketing

This section focuses on "Conversion Rate Optimization" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. What is the full form of CRO?

A. Cost Rate Optimization
B. Conversion Rate Optimization
C. Click Rate Optimization
D. None of the above

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2. What is true about CRO?

A. CRO is the process of optimizing the site to increase the likelihood that visitors
B. Conversion Rate is a key metric in e-commerce
C. The higher the conversion rate, the better.
D. All of the above

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3. What is formula of CRO?

A. Leads Generated / Website Traffic x 100
B. Leads Generated * Website Traffic / 100
C. Leads Generated + Website Traffic x 100
D. Leads Generated + Website Traffic / 100

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4. Which of the following true statement about CRO?

A. Decreased ROI
B. Improve user base
C. Increased acquisition cost
D. All of the above

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5. Which of the following is most common areas where companies evaluate CRO?

A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above

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6. What is the most used testing method for improving conversions?

A. A/B testing
B. Multivariate
C. Multi-armed bandit
D. None of the above

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7. When does conversion rate optimization give diminishing returns?

A. Once your conversion rate is 30%
B. In 5 years
C. Once you don't see a dramatic increase in results
D. Never

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8. For every $92 spent acquiring customers, How much money is spent converting them?

A. 1
B. 2
C. 15
D. 55

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9. What does HiPPO stand for?

A. Highest Pay Per Optimization
B. Highest Investment Per Platform
C. Higher Increased Payout Per Optimization
D. Highest Paid Person's Opinion

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10. In 2011 alone, Google ran roughly ______ A/B tests.

A. 5000
B. 6000
C. 7000
D. 8000

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11. Which of these most accurately defines the process of Conversion Optimization?

A. Making many big changes rapidly and seeing which change has the fastest results
B. Making small incremental changes over time and seeing which change has the best results
C. Making several small changes to your website and seeing the result
D. Frequently changing the layout of your website and seeing if sales improve

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12. Which are the two central pillars of business success for Conversion Optimization to succeed?

A. Customer Focus and Continuous Improvement
B. Continuous Improvement and Marketing
C. Marketing and Customer Focus
D. User Experience and Sales

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13. Which of the following is crucial to finding out if your design actually works?

A. Rough design
B. Storyboarding
C. Hyperlinking
D. Usability testing

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14. What is the area that is often overlooked in conversion-rate optimization?

A. Internet performance
B. Hyperlinks
C. Mobile devices
D. Website performance

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15. Which of the following shows you the parts of the page that are getting the most attention from your visitors?

A. Hot Map
B. Feng-GUI
C. Heat Map
D. None of the above

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16. Why should you always try to use short, clear sentences on your web pages?

A. Readers do not trust longer sentences
B. Readers cannot read long sentences
C. Readers have a short attention span
D. Longer sentences can be confusing to readers

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17. How can you exceed your customer's expectations?

A. By changing the appearance of the product regularly
B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it
C. By providing huge discounts on your products or services
D. By placing reviews prominently on your website

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18. Which of the following factors have an impact on the effectiveness of your blog?

A. Images and photos
B. Language you use to blog
C. Popularity of your blog
D. Timing and the type of content you post

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19. Which is the best way to maintain your personalized email list?

A. Focusing on segmentation
B. Having a large email list, even though it is unresponsive
C. Adding email addresses often
D. Having the old email list intact

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20. All conversion optimization must start with which of the following factors?

A. Analytics
B. Review
C. Scripting
D. None of the above

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