Conversion Rate Optimization MCQ Questions - Digital Marketing
This section focuses on "Conversion Rate Optimization" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. What is the full form of CRO?
A. Cost Rate Optimization
B. Conversion Rate Optimization
C. Click Rate Optimization
D. None of the above
View Answer
Ans : B
Explanation: CRO stands for Conversion Rate Optimization.
2. What is true about CRO?
A. CRO is the process of optimizing the site to increase the likelihood that visitors
B. Conversion Rate is a key metric in e-commerce
C. The higher the conversion rate, the better.
D. All of the above
View Answer
Ans : D
Explanation: All the above statement are true.
3. What is formula of CRO?
A. Leads Generated / Website Traffic x 100
B. Leads Generated * Website Traffic / 100
C. Leads Generated + Website Traffic x 100
D. Leads Generated + Website Traffic / 100
View Answer
Ans : A
Explanation: Leads Generated / Website Traffic x 100 = Conversion Rate %
4. Which of the following true statement about CRO?
A. Decreased ROI
B. Improve user base
C. Increased acquisition cost
D. All of the above
View Answer
Ans : B
Explanation: Improve user base true statement about CRO.
5. Which of the following is most common areas where companies evaluate CRO?
A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above
View Answer
Ans : D
Explanation: companies evaluate CRO through all the above options.
6. What is the most used testing method for improving conversions?
A. A/B testing
B. Multivariate
C. Multi-armed bandit
D. None of the above
View Answer
Ans : A
Explanation: For 2 years running, A/B testing has been the most used method.
7. When does conversion rate optimization give diminishing returns?
A. Once your conversion rate is 30%
B. In 5 years
C. Once you don't see a dramatic increase in results
D. Never
View Answer
Ans : D
Explanation: conversion rate optimization give diminishing returns never.
8. For every $92 spent acquiring customers, How much money is spent converting them?
A. 1
B. 2
C. 15
D. 55
View Answer
Ans : A
Explanation: $1 spent acquiring customers
9. What does HiPPO stand for?
A. Highest Pay Per Optimization
B. Highest Investment Per Platform
C. Higher Increased Payout Per Optimization
D. Highest Paid Person's Opinion
View Answer
Ans : D
Explanation: HiPPO stand for Highest Paid Person's Opinion.
10. In 2011 alone, Google ran roughly ______ A/B tests.
A. 5000
B. 6000
C. 7000
D. 8000
View Answer
Ans : C
Explanation: In 2011 alone, Google ran roughly 7,000 A/B tests.
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