SEO MCQ Questions - Digital Marketing
This section focuses on "SEO" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. SEO stands for_____________.
A. Search Engine Optimization
B. Search Engine Optimum
C. Search Electronic Optimization
D. None of the above
View Answer
Ans : A
Explanation: SEO stands for Search Engine Optimization
2. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean?
A. 20% of the webpages of the website have been indexed by the search engine
B. Only 20% of the pages of the website will be indexed by the search engine
C. 20% of the websites pages will never be indexed
D. None of the above
View Answer
Ans : A
Explanation: It means 20% of the webpages of the website have been indexed by the search engine.
3. Which of the following items search engines don't want?
A. keyword stuffing
B. buying links
C. poor user experience
D. All of the above
View Answer
Ans : D
Explanation: The items that the search engines don't want are: keyword stuffing, buying links, and poor user experience (too many ads and high bounce rates).
4. For SEO site content should have?
A. meta descriptions
B. title tags
C. Both A and B
D. None of the above
View Answer
Ans : C
Explanation: Content on the site should have title tags and meta descriptions.
5. Which of the following factors have an impact on the Google PageRank?
A. The text used to describe the inbound link to a page of a web site
B. The total number of inbound links to a page of a web site
C. The subject matter of the site providing the inbound link to a page of a web site
D. The number of outbound links on the page that contains the inbound link to a page of a web site
View Answer
Ans : B
Explanation: The total number of inbound links to a page of a web site factors have an impact on the Google PageRank.
6. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"?
A. Alexa
B. Google Trends
C. Google Traker
D. WordTracker
View Answer
Ans : D
Explanation: WordTracker free tools/websites could help you identify which city in the world has the largest search for the keyword : "SEO".
7. Which of the following statements is correct with regard to natural links?
A. They are two way links
B. They are from authority websites
C. They are voluntary in nature
D. They are from .edu or .gov extension websites
View Answer
Ans : C
Explanation: They are voluntary in nature is correct with regard to natural links.
8. Pages that are linked from other search engine is known as _________.
A. crawled pages
B. indexed pages
C. unindexed pages
D. root pages
View Answer
Ans : B
Explanation: Pages that are linked from other search engine is known as indexed pages.
9. What is full form of FFA pages?
A. Free for Alternative links
B. Free for All Search Engine
C. Free for All links
D. Free for Alexa
View Answer
Ans : C
Explanation: FFA is the abbreviation for Free for All links which are basically webpages that allows anyone to submit his/her websites URL in their website for absolutely free of cost.
10. Which of the following search engines offers a popular list of the top 50 most searched keywords?
A. Google
B. Yahoo
C. Bing
D. Lycos
View Answer
Ans : D
Explanation: Lycos search engines offers a popular list of the top 50 most searched keywords.
11. How much time period is required to get a Google page ranking?
A. 2 week
B. 1 week
C. 2 months
D. More than 3 months
View Answer
Ans : D
Explanation: More than 3 months time period is required to get a Google page ranking.
12. A Hallway Page is used to:
A. Attract visitors straight onto the Hallway Page from the search engines
B. Organizes the Doorway Pages
C. Guides people navigate to different Doorway Pages
D. Enables search engine bots to index the Doorway Pages
View Answer
Ans : D
Explanation: A Hallway Page is used to Enables search engine bots to index the Doorway Pages.
13. Which statement from the below options are true when it comes to RSS?
A. It is an XML form
B. This is Realtime streamlined syndication
C. Displaying static information
D. It is a Linux technology
View Answer
Ans : A
Explanation: It is an XML form statement from the below options are true when it comes to RSS.
14. What is the term for Optimization strategies that are in an unknown area of reputability?
A. Blue hat techniques
B. Orange hat techniques
C. Grey hat techniques
D. Shady hat techniques
View Answer
Ans : C
Explanation: Grey hat techniques is the term for Optimization strategies that are in an unknown area of reputability.
15. If a website’s search engines get saturated with respect to a particular search engine by 20%, what is it exactly?
A. 20% of the web pages of the website have been indexed by the search engine
B. 20% of the website’s pages will never be indexed
C. Only 20% of the pages of the website will be indexed by the search engine
D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
View Answer
Ans : A
Explanation: f a website’s search engines get saturated with respect to a particular search engine by 20%, it is 20% of the web pages of the website have been indexed by the search engine.
16. The number of characters recommended for Title Tag?
A. 100
B. 70
C. 150
D. 50
View Answer
Ans : B
Explanation: The number of characters recommended for Title Tag is 70.
17. Which of the following tactics can harm your search rankings?
A. Adding navigation links to your pages template
B. Using text that is the same color as your pages background
C. Linking to your site from other websites
D. None of the above
View Answer
Ans : B
Explanation: Using text that is the same color as your pages background can harm your search rankings.
18. What do the acronyms PA, DA, and PR stand for?
A. Personal authority, domain authority, parked rename
B. Page authority, domain age, page rank
C. Page authority, domain authority, page rank
D. None of the above
View Answer
Ans : C
Explanation: Acronyms PA, DA, and PR stand for: Page authority, domain authority, page rank.
19. What does the term ""fat head"" refer to?
A. A really mean marketer
B. Search phrases over two words in length
C. Search phrases equal to or under two words in length
D. All of the above
View Answer
Ans : C
Explanation: Fat head refer to : Search phrases equal to or under two words in length.
20. Which form of redirect/meta tag will transfer the most authority to the directed page?
A. Canonical
B. 301
C. 302
D. 303
View Answer
Ans : B
Explanation: 301 form of redirect/meta tag will transfer the most authority to the directed page.
21. The primary goal of SEO is to increase the quantity and quality of organic __________ traffic to a website.
A. Paid
B. Non-Paid
C. Paid & Non-Paid
D. Semi-Paid
View Answer
Ans : B
Explanation: The primary goal of SEO is to increase the quantity and quality of organic (non-paid) traffic to a website.
22. ____________ SEO involves activities outside your website that impact your search rankings.
A. On-Page
B. Technical
C. Off-page
D. Local
View Answer
Ans : C
Explanation: Off-page SEO involves activities outside your website that impact your search rankings.
23. Backlink Building, Social Media Engagement & Influencer Marketing are key strategies of which SEO type?
A. On-Page
B. Technical
C. Local
D. Off-Page
View Answer
Ans : D
Explanation: Backlink Building, Social Media Engagement & Influencer Marketing are key strategies of Off-Page SEO.
24. Why SEO is Important?
A. Increased Organic Traffic
B. Cost-Ineffective
C. Low ROI
D. All of the above
View Answer
Ans : A
Explanation: SEO is important because it increase organic traffic, Cost-Effective, Better User Experience, Builds Credibility and Trust, Higher ROI.
25. Optimizing the site for mobile devices is important, as Google prioritizes mobile-first indexing.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
View Answer
Ans : A
Explanation: Optimizing the site for mobile devices, as Google prioritizes mobile-first indexing.
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