Digital Marketing MCQ

This section focuses on "Basics" of Digital Marketing. These Multiple Choice Questions (MCQs) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above

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2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above

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3. Which of the following is not a traditional forms of digital marketing?

A. radio
C. billboard
D. All of the above

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4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

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5. How many main pillars of digital marketing?

A. 2
B. 4
C. 3
D. 5

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6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing

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7. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.

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8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
D. Both A and B

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9. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above

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10. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:

A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing

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11. Digital Marketing has been around us since the very beginning. It started in the year ________.

A. 1980
B. 2000
C. 1995
D. 1990

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12. Digital marketing is becoming very popular due to the?

A. increase in internet users
B. increase in mobile phone users
C. increase in digital content consumption
D. All of the above

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13. Up to ______ of online experiences happening to people usually begin by using a search engine.

A. 0.85
B. 0.9
C. 0.93
D. 0.97

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14. The ________ plays a major role in better content creation.

A. icon
B. keyword
C. description
D. viewport

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15. ___________ help in providing the user the gist of what is the article about.

A. Meta Description
B. Meta tags
C. Meta Description or Meta tags
D. None of the above

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16. The 4Ps of marketing as defined by Philip Kottler are:

A. Price, Product, Place, and Promotion
B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person

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17. Which one of these statements is correct?

A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.
B. 98% of marketers affirm that offline and online marketing are merging
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.

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18. What are the key considerations for people in sales while they use social media for selling (Social Selling)?

A. Check if their clients are on social media and then connect with them on the relevant social networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility
D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

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19. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your website
C. Facebook is excellent for businesses that operate in the consumer market
D. All of the above

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20. How would you describe what multi-channel attribution does?

A. Gives the conversion credit to the first click
B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click

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21. Why did Internet Service providers clamp down on personal emails being used for mailing purposes?

A. Because it would use excessive server resources
B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines

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22. What makes the mobile phone the ultimate brand engagement platform?

A. The mobile phone allows for targeted messages, advertising and apps to drive engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.
D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

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23. Location is a unique feature of Mobile Marketing because ____________.

A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
C. It allows you to personalize your marketing messages to the mobile user in a particular location.
D. You can run different campaigns based on the location of the mobile user.

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24. What are the two types of targeting that can be done with PPC advertising?

A. Reaching people by demography and reaching people by interest
B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through Remarketing

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25. What is an ad group?

A. An ad group is a collection of related keywords and ads.
B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.

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nikita bhor
Nice questions and answers thank you

Manish Johnson
Good Afternoon. Please check Q11. It is a wrong answer and missing choices. It should be year of 1990 is the correct answer.

Manish Johnson
Good Afternoon. Please kindly check Question 11. It is a wrong answer and missing choices. It should be the year 1990 is the correct answer. In the 1990s, the term Digital Marketing was first coined. With the debut of server/client architecture and the popularity of personal computers, the Customer Relationship Management (CRM) applications became a significant factor in marketing technology.

@Manish Johnson Thanks for Reporting Issue with Q11, we have updated that!!