Digital Marketing MCQs
This section focuses on "Basics" of Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. Digital marketing is often referred to as___________.
A. online marketing
B. internet marketing
C. web marketing
D. All of the above
View Answer
Ans : D
Explanation: Digital marketing is often referred to as online marketing, internet marketing or web marketing.
2. Which of the following is a type of digital marketing activity?
A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
View Answer
Ans : D
Explanation: All of the above is a type of digital marketing activity.
3. Which of the following is not a traditional forms of digital marketing?
A. radio
B. TV
C. billboard
D. All of the above
View Answer
Ans : D
Explanation: All of the above is not a traditional forms of digital marketing.
4. What is not true about digital marketing?
A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.
View Answer
Ans : C
Explanation: Digital marketing can be done both online and offline.
5. How many main pillars of digital marketing?
A. 2
B. 4
C. 3
D. 5
View Answer
Ans : A
Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.
6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
View Answer
Ans : C
Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:Interactive marketing.
7. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
View Answer
Ans : C
Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a static publishing and/or retailing (transactional) channel.
8. Digital marketing includes_____________.
A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
View Answer
Ans : D
Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.
9. A website`s front - or home page should include_____________
A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above
View Answer
Ans : D
Explanation: A website`s front - or home page should include none of the above options.
10. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing
View Answer
Ans : C
Explanation: This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:Electronic marketing
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