Digital Marketing MCQ Questions

This section focuses on "Basics" of Digital Marketing. These Multiple Choice Questions (MCQs) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above

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2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above

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3. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV
C. billboard
D. All of the above

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4. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

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5. How many main pillars of digital marketing?

A. 2
B. 4
C. 3
D. 5

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6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:

A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing

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7. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.

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8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B

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9. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above

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10. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:

A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing

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11. Digital Marketing has been around us since the very beginning. It started in the year ________.

A. 1980
B. 2000
C. 1995
D. 1990

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12. Digital marketing is becoming very popular due to the?

A. increase in internet users
B. increase in mobile phone users
C. increase in digital content consumption
D. All of the above

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13. Up to ______ of online experiences happening to people usually begin by using a search engine.

A. 0.85
B. 0.9
C. 0.93
D. 0.97

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14. The ________ plays a major role in better content creation.

A. icon
B. keyword
C. description
D. viewport

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15. ___________ help in providing the user the gist of what is the article about.

A. Meta Description
B. Meta tags
C. Meta Description or Meta tags
D. None of the above

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