Online Marketing Questions And Answers - Digital Marketing
Online Marketing MCQs : This section focuses on "Online Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. How many approaches of marketing?
A. 2
B. 3
C. 4
D. 5
View Answer
Ans : A
Explanation: There are two approaches of marketing : Traditional marketing and Online marketing
2. Online marketing is also termed as?
A. Internet marketing
B. Web marketing
C. Both A and B
D. OAM
View Answer
Ans : C
Explanation: Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM.
3. Blogs are web pages created by an individual or a group of individuals.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
View Answer
Ans : A
Explanation: True, Blogs are web pages created by an individual or a group of individuals. They are updated on a regular basis. You can write blogs for business promotion.
4. It is process of elevating website ranking in the unpaid results of search engine.
A. Web Indexing
B. Search Engine Optimization
C. Tracking
D. Paid Search Advertising
View Answer
Ans : B
Explanation: Search Engine Optimization : It is process of elevating website ranking in the unpaid results of search engine.
5. It is a hyperlink on a third-party web page that points to a web page on your website.
A. KPI link
B. Inbound Link
C. Outbound Link
D. IFTTT Link
View Answer
Ans : B
Explanation: Inbound Link : It is a hyperlink on a third-party web page that points to a web page on your website.
6. Google sends crawlers also called?
A. spiders
B. bots
C. Both A and B
D. None of the above
View Answer
Ans : C
Explanation: The search engine such as Google sends crawlers (also called spiders or bots) to harvest the content on your website. Crawlers are nothing but programs which systematically browse the Internet for the purpose of web indexing.
7. Which of the following are Advantages of Online Advertising?
A. No time or demographic constraints on delivering the online advertise
B. Online advertising is promotional as well as informational
C. It brings speedy outcomes
D. All of the above
View Answer
Ans : D
Explanation: All of the above are Advantages of Online Advertising.
8. SERP stands for?
A. System Engine Result Page
B. Search Earning Result Page
C. Search Engine Result Page
D. Search Estimate Result Page
View Answer
Ans : C
Explanation: SEM involves the promotion of websites by increasing their visibility in Search Engine Result Page (SERP).
9. Which lead to loss in sale?
A. Hate Sites
B. Negative Reviews
C. Negative Media Coverage
D. All of the above
View Answer
Ans : D
Explanation: All of the above lead to loss in sale.
10. Which of the following used to improve Online Reputation?
A. Improve tagging and SEO
B. Strive to build links from strong and reliable sources
C. Publish original posts with valuable information
D. All of the above
View Answer
Ans : D
Explanation: All of the above used to improve Online Reputation.
Discussion