Email Marketing MCQ Questions - Digital Marketing
This section focuses on "Email Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. Which of the following comes under email marketing?
A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above
View Answer
Ans : D
Explanation: All of the above options comes under email marketing.
2. Which of the following is not an advantage of email newsletters?
A. Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content
View Answer
Ans : B
Explanation: leverage the temporary content is not an advantage of email marketing.
3. Which of the following is most important metric to track email marketing?
A. CTR
B. Open rate
C. Click rate
D. All of the above
View Answer
Ans : D
Explanation: All of the above options important metric to track email marketing.
4. what technique is used by legitimate marketers to customize offerings for specific customers?
A. personalization
B. spamming
C. spoofing
D. None of the above
View Answer
Ans : A
Explanation: personalization is used by legitimate marketers to customize offerings for specific customers.
5. select the features of a lead nurturing platform?
A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above
View Answer
Ans : D
Explanation: All of the above is the features of a lead nurturing platform.
6. This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam.
A. personalization
B. spamming
C. CTR
D. spoofing
View Answer
Ans : C
Explanation: CTR is correct answer.
7. Identify the factor that enables tracking of good and bad reputation?
A. IP address
B. User engagement
C. Fequency
D. All of the above
View Answer
Ans : A
Explanation: IP address is correct answer.
8. How important is the authentication process in email marketing?
A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual
View Answer
Ans : C
Explanation: Email authentication is used as a way to verify that an email is from you or your business. Email authentication is an important process in improving your deliverability score and can also help to prevent spoofing and phishing scams.
9. In which type of email campaige, advertisment are sent to target group of customer?
A. Direct email marketing
B. Indirect email marketing
C. Spamming
D. spoofing
View Answer
Ans : A
Explanation: Direct email marketing is correct answer.
10. Which of the following is correct size of email template before executing a campaign?
A. 15KB
B. 18KB
C. 20KB
D. 15MB
View Answer
Ans : B
Explanation: 18KB is correct size of email template before executing a campaign.
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