Email Marketing MCQ Questions - Digital Marketing

This section focuses on "Email Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. Which of the following comes under email marketing?

A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above

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2. Which of the following is not an advantage of email newsletters?

A. Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content

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3. Which of the following is most important metric to track email marketing?

A. CTR
B. Open rate
C. Click rate
D. All of the above

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4. what technique is used by legitimate marketers to customize offerings for specific customers?

A. personalization
B. spamming
C. spoofing
D. None of the above

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5. select the features of a lead nurturing platform?

A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above

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6. This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam.

A. personalization
B. spamming
C. CTR
D. spoofing

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7. Identify the factor that enables tracking of good and bad reputation?

A. IP address
B. User engagement
C. Fequency
D. All of the above

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8. How important is the authentication process in email marketing?

A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual

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9. In which type of email campaige, advertisment are sent to target group of customer?

A. Direct email marketing
B. Indirect email marketing
C. Spamming
D. spoofing

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10. Which of the following is correct size of email template before executing a campaign?

A. 15KB
B. 18KB
C. 20KB
D. 15MB

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