Content Marketing MCQ Questions - Digital Marketing
This section focuses on "Content Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. In Content marketing the content should be?
A. valuable
B. relevant
C. consistent
D. All of the above
View Answer
Ans : D
Explanation: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
2. Content marketing aims ________.
A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. None of the above
View Answer
Ans : A
Explanation: content marketing ultimately aims to drive profitable customer action.
3. Approximately how many businesses content marketing is used?
A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%
View Answer
Ans : D
Explanation: content marketing is a practice now being used by 86%(app.) of businesses today.
4. Which of the following is not a goal of of Content Marketing?
A. Engagement
B. Sales
C. Customer novice
D. Up-selling
View Answer
Ans : C
Explanation: Customer novice is not a goal of of Content Marketing.
5. Which of the following comes under content pyramid?
A. blog post
B. social update
C. tweets
D. All of the above
View Answer
Ans : D
Explanation: All of the above options comes under content marketing.
6. Which of the following iis not a benefit of content marketing?
A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving
View Answer
Ans : C
Explanation: less engagement is not a benefits of content marketing.
7. The word "blog" is a shortened version of __________.
A. webblog
B. weblog
C. welog
D. vlog
View Answer
Ans : B
Explanation: The word "blog" is a shortened version of "weblog," which is a mashup of the words "web" and "log."
8. What is the full form of CMS?
A. Content Maintaince System
B. Content Management Site
C. Content Management System
D. Content Marketing System
View Answer
Ans : C
Explanation: Content Management System (CMS) : The system a company uses to manage the content of a website
9. A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________.
A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowdsourcing
View Answer
Ans : A
Explanation: Content Cliff : a period where content collapses in on itself as audiences max out on their abilities to consume it.
10. The act of collecting, organizing, and sharing content is known as ________.
A. Crowdsourcing
B. Curation
C. Cornerstone Content
D. Digital Commerce
View Answer
Ans : B
Explanation: Curation : The act of collecting, organizing, and sharing content
Discussion