Content Marketing MCQ Questions - Digital Marketing
This section focuses on "Content Marketing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. In Content marketing the content should be?
A. valuable
B. relevant
C. consistent
D. All of the above
View Answer
Ans : D
Explanation: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.
2. Content marketing aims ________.
A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. None of the above
View Answer
Ans : A
Explanation: content marketing ultimately aims to drive profitable customer action.
3. Approximately how many businesses content marketing is used?
A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%
View Answer
Ans : D
Explanation: content marketing is a practice now being used by 86%(app.) of businesses today.
4. Which of the following is not a goal of of Content Marketing?
A. Engagement
B. Sales
C. Customer novice
D. Up-selling
View Answer
Ans : C
Explanation: Customer novice is not a goal of of Content Marketing.
5. Which of the following comes under content pyramid?
A. blog post
B. social update
C. tweets
D. All of the above
View Answer
Ans : D
Explanation: All of the above options comes under content marketing.
6. Which of the following iis not a benefit of content marketing?
A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving
View Answer
Ans : C
Explanation: less engagement is not a benefits of content marketing.
7. The word "blog" is a shortened version of __________.
A. webblog
B. weblog
C. welog
D. vlog
View Answer
Ans : B
Explanation: The word "blog" is a shortened version of "weblog," which is a mashup of the words "web" and "log."
8. What is the full form of CMS?
A. Content Maintaince System
B. Content Management Site
C. Content Management System
D. Content Marketing System
View Answer
Ans : C
Explanation: Content Management System (CMS) : The system a company uses to manage the content of a website
9. A period where content collapses in on itself as audiences max out on their abilities to consume it is known as ________.
A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowdsourcing
View Answer
Ans : A
Explanation: Content Cliff : a period where content collapses in on itself as audiences max out on their abilities to consume it.
10. The act of collecting, organizing, and sharing content is known as ________.
A. Crowdsourcing
B. Curation
C. Cornerstone Content
D. Digital Commerce
View Answer
Ans : B
Explanation: Curation : The act of collecting, organizing, and sharing content
11. Content marketing is NOT?
A. A strategic marketing approach.
B. Just another name for social media marketing.
C. Focused on creating and distributing valuable, relevant, and consistent content.
D. Able to attract and retain a clearly defined audience.
View Answer
Ans : B
Explanation: Although content marketers use social media to distribute content, they also use websites, email newsletters, in-person events, and print.
12. To make the business case for Content Marketing, you must present:
A. Your objectives and KPIs.
B. Your challenges and impact.
C. Industry best practices.
D. All of the above
View Answer
Ans : D
Explanation: You need to build your business case on quantifiable business results your executives will value. You must also be ready to compare the value of Content Marketing with other marketing initiatives.
13. Which of the following is true?
A. You can leverage paid advertising to put your best content in front of the right target audience.
B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with.
D. All of the above
View Answer
Ans : D
Explanation: All of the above statement are true.
14. Which of the following is NOT a best practice for producing content?
A. To produce remarkable content frequently, create hero "content for tent-pole events."
B. To produce valuable content consistently, create a series of scheduled hub" content."
C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
D. To produce relevant content consistently, create help" content to answer queries."
View Answer
Ans : C
Explanation: Producing thin content with little or no added value MAY have worked before Google's first Panda update in February 2011, but producing low-quality content or shallow pages doesn't work today.
15. Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers?
A. Pay established social media voices to promote your content for you.
B. Loosen the reins on influencers when you work together.
C. Create projects for specific initiatives, events, and product launches.
D. Monitor your influencers for real-time opportunities.
View Answer
Ans : A
Explanation: Pay established social media voices to promote your content for you is NOT a best practice for developing focused, value-added relationships with your influencers.
16. Which of the following is false?
A. Knowing your customer's intent helps you create content for the moments that matter.
B. You must be ready to compare the value of Content Marketing with other marketing initiatives.
C. Both A and B are true
D. Both A and B are false
View Answer
Ans : C
Explanation: Both A and B are true.
17. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?
A. Email Marketing
B. Public Relations
C. Social Media Marketing
D. Video Marketing
View Answer
Ans : B
Explanation: Public relations is the most likely to resist becoming part of a dedicated Content Marketing group - claiming that PR is focused on media relations.
18. Which of the following are crucial tenets of measurement-focused marketing?
A. Focus on the right metrics.
B. Value your best customers.
C. Attribute value across the journey.
D. All of the above
View Answer
Ans : D
Explanation: Collectively, these points show how better measurement can improve campaign effectiveness, help you get the credit you deserve for your programs and, most importantly, ensure a better return on investment for all of your marketing.
19. If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't?
A. Measure the real active engagement of users with your social media pages
B. Compare your results against that of your competitors and learn their best practices.
C. Analyze which topics and types of content are the most effective at engaging your influencers.
D. All of the above
View Answer
Ans : D
Explanation: You can also connect True Social Metrics to your Google Analytics account to compare the performance and economic value of all your social media accounts as well as find the most effective social networks for your business.
20. To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for?
A. Create a helpful, information-rich site.
B. Think about the words users would type to find your pages and include those words on your site.
C. If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site.
D. All of the above
View Answer
Ans : D
Explanation: Another new ranking signal helps users find pages that are relevant and mobile-friendly.
21. What are the importance of Content Marketing in the Digital Age?
A. Informed Buyers Demand Value
B. Supports SEO and Organic Traffic
C. Strengthens Brand Authority
D. All of the above
View Answer
Ans : D
Explanation: All of the above are the importance of Content Marketing in the Digital Age.
22. The content itself should be?
A. Valuable
B. Relevant
C. Optimized
D. All of the above
View Answer
Ans : D
Explanation: The content itself should be Valuable, Relevant, Optimized & Well-designed.
23. Which of the following content ideal for sharing knowledge, updates, and SEO. Typically 600–2,000+ words?
A. Videos
B. Blog Posts
C. Infographics
D. Case Studies
View Answer
Ans : B
Explanation: Blog Posts : Ideal for sharing knowledge, updates, and SEO. Typically 600–2,000+ words
24. Which of the following content is short-form, engaging content tailored to platform-specific audiences?
A. Email Newsletters
B. Webinars & Podcasts
C. Social Media Content
D. Ebooks & Whitepapers
View Answer
Ans : C
Explanation: Social Media Content : Short-form, engaging content tailored to platform-specific audiences.
25. Which of the following are the benefits of Content Marketing?
A. Long-Term ROI
B. Creating Consistent Content
C. Measuring Effectiveness
D. Keeping Content Fresh
View Answer
Ans : A
Explanation: Long-Term ROI : Unlike paid ads that stop generating traffic once the budget runs out, a high-ranking blog or video can bring in leads for months or even years.
Discussion