Digital Marketing Quiz


Play this quiz that will help you to excel in Digital Marketing certification exams, placements etc. This Digital Marketing quiz consist of 10 questions that you need to solve in 10 minutes. We’ve specially designed this quiz so that you can quickly acquaint to the pattern of questions you can be asked in placement drives, certification exams etc. This Digital Marketing test enables you to assess your knowledge of Digital Marketing.

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Digital Marketing MCQs

Practice Digital Marketing MCQ Questions, which will help you to understand how to use online based digital technologies and platforms to promote products and services.

Digital Marketing Quiz

Try Free Digital Marketing Quiz, to start a quiz you need to login first, after login you will get start quiz button and then by clicking on that you can start quiz. You will get 10 Minutes to answer all questions.

Digital Marketing Quiz

1. Location is a unique feature of Mobile Marketing because ____________.

It enables brands to hyper-target their customers.
It allows you to customize the marketing messages to suit the needs of users of a particular location.
It allows you to personalize your marketing messages to the mobile user in a particular location.
You can run different campaigns based on the location of the mobile user.

2. What are the steps in the buying funnel?

Interest, consideration, buy, retention
Awareness, shopping, learning, buying
Awareness and interest, consideration, buy, retention
Awareness, learn, buying, shopping

3. The most common user identification technique is via?

Sessions
Cookies
Segmentation
page views

4. Discovery : Summarizes the metrics for top playback locations and top traffic sources by watch time.

TRUE
FALSE
Can be true or false
Can not say

5. If a website’s search engines get saturated with respect to a particular search engine by 20%, what is it exactly?

20% of the web pages of the website have been indexed by the search engine
20% of the website’s pages will never be indexed
Only 20% of the pages of the website will be indexed by the search engine
The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms

6. In the Freemium model typically what percentage of users pay?

Almost all users - over 90%
Most Users - over 60%
Few Users - less than 20%
Users do not pay

7. In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite?

It is a cheap marketing tool.
It generates more ROI than other marketing channels.
People like emails.
Email can be integrated into social media.

8. If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms?

Your analytics account
Your search console account
Your merchant center account
Your local business account

9. What is Impression Share?

The percentage of times your ad was displayed divided by all possible impressions for that search term.
The percentage of times your ad was displayed when it was eligible to be displayed.
The percentage of times your ad was displayed higher than your primary competitor.
The percentage of impressions you lost due to a low ad rank.

10. How can a company use the same material for both traditional and social network marketing?

Posting a luring comment on Twitter to the company site
Selling ad space on the company website
Utilizing a television ad campaign online as well on their site and sites such as YouTube
Creating a magazine print ad with the company website

Results