Digital Marketing Quiz


Play this quiz that will help you to excel in Digital Marketing certification exams, placements etc. This Digital Marketing quiz consist of 10 questions that you need to solve in 10 minutes. We’ve specially designed this quiz so that you can quickly acquaint to the pattern of questions you can be asked in placement drives, certification exams etc. This Digital Marketing test enables you to assess your knowledge of Digital Marketing.

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Digital Marketing MCQs

Practice Digital Marketing MCQ Questions, which will help you to understand how to use online based digital technologies and platforms to promote products and services.

Digital Marketing Quiz

Try Free Digital Marketing Quiz, to start a quiz you need to login first, after login you will get start quiz button and then by clicking on that you can start quiz. You will get 10 Minutes to answer all questions.

Digital Marketing Quiz

1. In how many ways, you can manage negative comments?

2
3
4
5

2. What is Impression Share?

The percentage of times your ad was displayed divided by all possible impressions for that search term.
The percentage of times your ad was displayed when it was eligible to be displayed.
The percentage of times your ad was displayed higher than your primary competitor.
The percentage of impressions you lost due to a low ad rank.

3. Which of the following statements is incorrect?

You should leverage the 5W (+1H) technique to plan and design a dashboard.
Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.
You should provide usability-related (heuristics) recommendations without actual data in your dashboards.
Designing an effective dashboard (or report) is similar to developing a website.

4. Which of the following is crucial to finding out if your design actually works?

Rough design
Storyboarding
Hyperlinking
Usability testing

5. Above all, the advantage of competitive intelligence is that it allows you to:

Measure your website data compared to your competitors
Measure your website data in a vacuum
See how much revenue your competitors are generating
See how fast your company is growing

6. Google Analytics can only recognize returning users on websites, not on mobile apps.

TRUE
FALSE
Can be true or false
Can not say

7. You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable?

Ask "Are you using a mobile phone to access our site?" Yes/No
Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet
Look at the report Audience/Mobile/Overview
This cannot be known because people use multiple devices to browse the Web

8. In the Freemium model typically what percentage of users pay?

Almost all users - over 90%
Most Users - over 60%
Few Users - less than 20%
Users do not pay

9. How many significant methods through which you can check conversion rates using A/B Testing?

2
3
4
5

10. What is the advantage of using multi-ad group testing?

Can find insights across multiple ad groups
Can find the best ad for each keyword
Can find the best ad for a single targeting type
Can test high traffic ad groups

Results