Digital Marketing Quiz

Play this quiz that will help you to excel in Digital Marketing certification exams, placements etc. This Digital Marketing quiz consist of 10 questions that you need to solve in 10 minutes. We’ve specially designed this quiz so that you can quickly acquaint to the pattern of questions you can be asked in placement drives, certification exams etc. This Digital Marketing test enables you to assess your knowledge of Digital Marketing.

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Digital Marketing MCQs

Practice Digital Marketing MCQ Questions, which will help you to understand how to use online based digital technologies and platforms to promote products and services.

Digital Marketing Quiz

Try Free Digital Marketing Quiz, to start a quiz you need to login first, after login you will get start quiz button and then by clicking on that you can start quiz. You will get 10 Minutes to answer all questions.

Digital Marketing Quiz

1. Which are the two central pillars of business success for Conversion Optimization to succeed?

Customer Focus and Continuous Improvement
Continuous Improvement and Marketing
Marketing and Customer Focus
User Experience and Sales

2. How is site traffic useful in evaluating marketing?

Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
There is no correlation site traffic and marketing
Ads can send receivers to a specific landing page, which can be tracked
Product sales from the company website can be attributed directly to the marketing campaign

3. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team?

People open emails on smartphones more than any other device.
Responsive design means designing for iPhones.
People open emails multiple times on a variety of devices. So, the email needs to render properly regardless.
Responsive design means mobile-first thinking.

4. What is the biggest difference between CPA and CLV analysis

CPA is more appropriate for short term, tactical optimization
CLV is truly customer-centric
CLV encompasses online and offline customer touchpoints and uses back-office data
All of the above

5. Which one of these statements is correct?

There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget.
98% of marketers affirm that offline and online marketing are merging
Online marketing professionals are paid 50% less than marketing professionals.
Around 25% of the global population is now on the Internet.

6. Which of the following shows you the parts of the page that are getting the most attention from your visitors?

Hot Map
Heat Map
None of the above

7. Which of the following factors have an impact on the effectiveness of your blog?

Images and photos
Language you use to blog
Popularity of your blog
Timing and the type of content you post

8. How does a blog directly impact sales of a company?

It is typically used as the way to disperse company coupons
It can be used to talk negatively about the competition
It tells customers what products to buy
Typically a blog does not directly create sales

9. Which of the following can help monetize a free app?

Ad Revenue
In-App Purchase
Both A and B
None of the above

10. Above all, the advantage of competitive intelligence is that it allows you to:

Measure your website data compared to your competitors
Measure your website data in a vacuum
See how much revenue your competitors are generating
See how fast your company is growing