Digital Marketing Quiz


Play this quiz that will help you to excel in Digital Marketing certification exams, placements etc. This Digital Marketing quiz consist of 10 questions that you need to solve in 10 minutes. We’ve specially designed this quiz so that you can quickly acquaint to the pattern of questions you can be asked in placement drives, certification exams etc. This Digital Marketing test enables you to assess your knowledge of Digital Marketing.

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Digital Marketing MCQs

Practice Digital Marketing MCQ Questions, which will help you to understand how to use online based digital technologies and platforms to promote products and services.

Digital Marketing Quiz

Try Free Digital Marketing Quiz, to start a quiz you need to login first, after login you will get start quiz button and then by clicking on that you can start quiz. You will get 10 Minutes to answer all questions.

Digital Marketing Quiz

1. What is a best practice for sending an email communication from a brand?

Including only the employee name.
Including employee's first name.
Sending from multiple employee accounts.
Identifying the brand name.

2. You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable?

Ask "Are you using a mobile phone to access our site?" Yes/No
Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet
Look at the report Audience/Mobile/Overview
This cannot be known because people use multiple devices to browse the Web

3. All conversion optimization must start with which of the following factors?

Analytics
Review
Scripting
None of the above

4. In how many ways, you can manage negative comments?

2
3
4
5

5. What traditional marketing technique is YouTube closest to?

Print advertising
Radio advertising
Mail Advertising
Television advertising

6. It is process of elevating website ranking in the unpaid results of search engine.

Web Indexing
Search Engine Optimization
Tracking
Paid Search Advertising

7. Which of the following reports would identify the entry pages that are contributing the most to your e-commerce revenues?

All Pages
All Traffic
Landing Pages
E-commerce overview

8. What is an affinity audience?

Users who are similar to your remarketing list
Users who are in-market to buy a product
Users who show a long term interest in a topic
Users who are similar to your customer match list

9. Which of the following statements is incorrect?

You should leverage the 5W (+1H) technique to plan and design a dashboard.
Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective dashboards.
You should provide usability-related (heuristics) recommendations without actual data in your dashboards.
Designing an effective dashboard (or report) is similar to developing a website.

10. What would be a good way to segment your data?

Segment your primary geographic market
Segment based on Acquisition / Behavior / Conversion dimensions
Segment based on Recency, Frequency, and Monetary Value
All of the above

Results