A/B Testing Questions And Answers - Digital Marketing
A/B Testing MCQs : This section focuses on "A/B Testing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.
1. A/B Testing also known as?
A. Compare testing
B. Split testing
C. Web testing
D. Version testing
View Answer
Ans : B
Explanation: A/B Testing (also known as Split testing) defines a way to compare two versions of an application or a web page that enables you to determine which one performs better.
2. A/B Testing results are usually given in?
A. mathematical
B. statistical terms
C. Both A and B
D. None of the above
View Answer
Ans : C
Explanation: A/B Testing results are usually given in fancy mathematical and statistical terms, but the meaning behind the numbers are actually quite simple.
3. How many significant methods through which you can check conversion rates using A/B Testing?
A. 2
B. 3
C. 4
D. 5
View Answer
Ans : A
Explanation: There are two significant methods through which you can check conversion rates using A/B Testing : Sampling of Data and Confidence Intervals
4. ROI stands for?
A. return on income
B. risk on investment
C. result on investment
D. return on investment
View Answer
Ans : D
Explanation: The ROI (return on investment) on A/B Testing is huge, as a few minor changes on a website can result in a significant increase of the conversion rate.
5. The number of samples depend on the number of tests performed.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
View Answer
Ans : A
Explanation: The number of samples depend on the number of tests performed. The count of conversion rate is called a sample and the process of collecting these samples is called as sampling.
6. Always perform A/B Testing if there is probability to beat the original variation by?
A. 0.05
B. less than 5%
C. greater than 5%
D. greater than equal to 5%
View Answer
Ans : C
Explanation: Always perform A/B Testing if there is probability to beat the original variation by greater than 5%.
7. Which of the following are A/B Testing tools?
A. Visual Website optimizer
B. Google Content Experiments
C. Optimizely
D. All of the above
View Answer
Ans : D
Explanation: Some of the most commonly available tools are : Visual Website optimizer (VWO), Google Content Experiments and Optimizely
8. Where you can use A/B Tests on things other than web pages?
A. Email
B. Mobile App
C. PPC
D. All of the above
View Answer
Ans : D
Explanation: These tests can be applicable on several other places like Email, Mobile Apps, PPC and CTAs as well.
9. You can _________ the number of bounce rate by adding more images at the bottom.
A. increase
B. reduce
C. does not depends on image
D. Can not say
View Answer
Ans : B
Explanation: You can reduce the number of bounce rate by adding more images at the bottom. You can add links of social sites to further increase the conversion rate.
10. A/B Testing also enables you to gain maximum from your existing traffic on a webpage.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
View Answer
Ans : A
Explanation: True, A/B Testing also enables you to gain maximum from your existing traffic on a webpage.
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