A/B Testing Questions And Answers - Digital Marketing

A/B Testing MCQs : This section focuses on "A/B Testing" in Digital Marketing. These Multiple Choice Questions (MCQ) should be practiced to improve the Digital Marketing skills required for various interviews (campus interview, walk-in interview, company interview), placements, entrance exams and other competitive examinations.

1. A/B Testing also known as?

A. Compare testing
B. Split testing
C. Web testing
D. Version testing

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2. A/B Testing results are usually given in?

A. mathematical
B. statistical terms
C. Both A and B
D. None of the above

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3. How many significant methods through which you can check conversion rates using A/B Testing?

A. 2
B. 3
C. 4
D. 5

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4. ROI stands for?

A. return on income
B. risk on investment
C. result on investment
D. return on investment

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5. The number of samples depend on the number of tests performed.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

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6. Always perform A/B Testing if there is probability to beat the original variation by?

A. 0.05
B. less than 5%
C. greater than 5%
D. greater than equal to 5%

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7. Which of the following are A/B Testing tools?

A. Visual Website optimizer
B. Google Content Experiments
C. Optimizely
D. All of the above

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8. Where you can use A/B Tests on things other than web pages?

A. Email
B. Mobile App
C. PPC
D. All of the above

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9. You can _________ the number of bounce rate by adding more images at the bottom.

A. increase
B. reduce
C. does not depends on image
D. Can not say

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10. A/B Testing also enables you to gain maximum from your existing traffic on a webpage.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

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