Mobile Marketing Questions And Answers

11. What is Impression Share?

A. The percentage of times your ad was displayed divided by all possible impressions for that search term.
B. The percentage of times your ad was displayed when it was eligible to be displayed.
C. The percentage of times your ad was displayed higher than your primary competitor.
D. The percentage of impressions you lost due to a low ad rank.

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12. Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see?

A. People spend more time with apps if they own a large screen mobile device
B. Overall time in app has increased over the last year
C. Smartphone users spend more time with apps than tablet users
D. Users who find your app organically and users who come from ads perform the same once in-app

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13. In the Freemium model typically what percentage of users pay?

A. Almost all users - over 90%
B. Most Users - over 60%
C. Few Users - less than 20%
D. Users do not pay

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14. Which of the following is NOT a type of mobile ad extension?

A. App extension
B. Call extension
C. Sitelink extension
D. Download extension

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15. More free users leads to ?

A. At More Ad Revenue
B. Less Ad Revenue
C. No change in Ad Revenue
D. None of the above

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16. Smart link to your app should auto-redirect based on which of the following parameters?

A. Device type & OS
B. Screen size
C. OEM Brand
D. All of the above

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17. What type of devices may not have Google play installed?

A. Amazon Fire tablets
B. Very low cost devices
C. Devices sold in China
D. All of the above

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18. What metric should be used by an app developer to measure the maximization of Ad Revenue on his app?

A. eCOM
B. eCPA
C. eCPI
D. None of the above

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19. What are Native Ads?

A. Ads that do not mention that they are ads
B. Ads that are built with Java
C. Ads that look & feel like the app
D. All of the above

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20. Which of the following can help monetize a free app?

A. Ad Revenue
B. In-App Purchase
C. Both A and B
D. None of the above

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21. At stage of user browsing app store page of your app what is the objective?

A. Maximize usage
B. Maximize conversion
C. Maximize interest
D. All of the above

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