Content Marketing Questions And Answers

11. Content marketing is NOT?

A. A strategic marketing approach.
B. Just another name for social media marketing.
C. Focused on creating and distributing valuable, relevant, and consistent content.
D. Able to attract and retain a clearly defined audience.

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12. To make the business case for Content Marketing, you must present:

A. Your objectives and KPIs.
B. Your challenges and impact.
C. Industry best practices.
D. All of the above

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13. Which of the following is true?

A. You can leverage paid advertising to put your best content in front of the right target audience.
B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with.
D. All of the above

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14. Which of the following is NOT a best practice for producing content?

A. To produce remarkable content frequently, create hero "content for tent-pole events."
B. To produce valuable content consistently, create a series of scheduled hub" content."
C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
D. To produce relevant content consistently, create help" content to answer queries."

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15. Which of the following is NOT a best practice for developing focused, value-added relationships with your influencers?

A. Pay established social media voices to promote your content for you.
B. Loosen the reins on influencers when you work together.
C. Create projects for specific initiatives, events, and product launches.
D. Monitor your influencers for real-time opportunities.

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16. Which of the following is false?

A. Knowing your customer's intent helps you create content for the moments that matter.
B. You must be ready to compare the value of Content Marketing with other marketing initiatives.
C. Both A and B are true
D. Both A and B are false

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17. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group?

A. Email Marketing
B. Public Relations
C. Social Media Marketing
D. Video Marketing

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18. Which of the following are crucial tenets of measurement-focused marketing?

A. Focus on the right metrics.
B. Value your best customers.
C. Attribute value across the journey.
D. All of the above

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19.  If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't?

A. Measure the real active engagement of users with your social media pages
B. Compare your results against that of your competitors and learn their best practices.
C. Analyze which topics and types of content are the most effective at engaging your influencers.
D. All of the above

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20. To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for?

A. Create a helpful, information-rich site.
B. Think about the words users would type to find your pages and include those words on your site.
C. If your pages contain useful information, the content will attract many visitors and entice webmasters to link to your site.
D. All of the above

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